In 2010, Greg Lawrence and James Tonn started talking about the impact of the digital revolution on their respective industries – about the rapidly expanding indie economy, and the diminishing role of record labels, publishers, and brick-and-mortar retail.
A partnership took root between two founders with very complementary backgrounds.
Greg, having graduated from the prestigious Trebas Institute, established himself as one of the foremost audio engineers in neuroscience-based audio products, before designing and building an independent recording studio – from which he produced indie bands and provided voiceover recording and post-production. After a natural transition to audiobook production, Greg has since worked on over 700 audiobooks to date, with over 300 of the best narrators in the world, and has become a multi-award winning audiobook producer.
James, having received two international procurement designations, consulted on the strategic spending of public money including a number of multibillion-dollar public-private partnership projects. Along with his understanding of strategic partnerships, he also developed his publishing expertise as an editor of a business magazine that features best-selling authors. James is a life-long lover of audiobooks, has been the Executive Producer on every one of Podium’s titles, and is Vice President of Acquisitions.
In July of 2012, after much research and strategic planning, Greg and James launched Podium Publishing. Focusing exclusively on audiobooks, Podium set out to create revolutionary partnerships with authors that acknowledge the changing publishing landscape.
In numerous genres, Podium has been able to demonstrate and replicate success for authors:
Within less than 3 years from their launch, Podium has:
…and that’s just the execution of the foundational plan: Phase 1.
Phase 2 begins now!
When launching our company, we needed to make a good first impression on the audiobook publishing industry and get the attention of all the awesome authors we wanted to work with. So, here’s the story of the FIRST fiction audiobook we published…
We took a risk on an unknown author we believed in. Andy Weir was giving away the ebook for free on his website and selling it for 99 cents on Amazon, purely for reader convenience.
Podium heard a story that needed a voice, and that voice was R.C. Bray. Hailed by many long-time Audible members as easily one of the best combinations of story and narration they had ever heard, the resulting audiobook edition was an immediate hit!
The Martian has hit milestones of #1 selling audiobook across all of Audible.com, #1 in audiobook bestsellers and #1 bestselling audiobook in Contemporary Science Fiction on Audible.com – the largest audiobook seller in the world. It was a runner-up for Audible’s Best Science Fiction Audiobook of 2013.
The Martian won the award for Best Science Fiction Audiobook in 2015 for the Audies as well as nominations for the Voice Arts Awards, the two most prestigious accolades awarded to an audiobook. And it won the Listener’s Choice Award (Best Audiobook of the Year) from the Armchair Audies.
After Podium released the audiobook, we supported Andy Weir in pursuing a major publishing deal for print and ebook editions and almost a year after our audiobook release, Crown Publishing (Random House), released the hardcover print edition in 21 countries. It became a New York Times Bestseller in its first week.
20th Century Fox optioned the film rights and after the massive success of the audiobook and the other editions, the film became a reality. The Martian will hit the big screen October 2, 2015! It will be Produced and Directed by Ridley Scott with the lead role of Mark Watney played by Matt Damon!
Needless to say, the author has quit his day job as a computer programmer and is now focused on writing full-time.
We love to hear from authors, agents, print publishers and listeners, so feel free to use the contact form below. Before you do, please take a moment to understand how our publishing philosophy is unique.
The publishing landscape has drastically changed.
Similar to the recent ebook revolution, the audiobook market is growing exponentially.
And while most publishers are slowly trying to adapt, Podium Publishing is already perfectly positioned – now.
Authors are becoming increasingly well-informed and are taking things into their own hands: growing their platforms, negotiating their own agreements and looking for the earnings they deserve.
So, at Podium Publishing, we do things differently.
We reach out to authors that are a good fit for us, rather than accept author submissions.
We prioritize the author’s interests, which may or may not include working through a literary agent.
We maximize author earnings through royalties, rather than advances.
Thank you for stopping by.